ASO Expert

Job Description

We are seeking an experienced ASO Specialist with a passion for mobile gaming to join our team. As an ASO Specialist, you will play a key role in optimizing our mobile game titles for increased visibility, downloads, and overall success in various app stores. You’ll work closely with the marketing and development teams to implement strategies that drive organic growth and improve key performance metrics.

Skills Required

  • Developing App Store Optimization (ASO) strategies to ensure that all relevant games appear at the top of the search results in all applicable App stores.
  • Guide the internal teams on ASO best practices and the importance of ASO in achieving app success.
  • Optimizing conversion rates for game download pages by utilizing various content and visual tools
  • Monitor and report on ASO KPIs and trends, providing regular insights and actionable recommendations for improvement.
  • Enhancing User Acquisition by improving the Store Listing of new games
  • Performing keyword research in multiple languages.
  • Writing game descriptions and titles using researched keywords
  • Monitor key ASO performance indicators, such as app store rankings and keyword rankings, and identify trends and patterns.
  • Sharing plans as per current market trends for games.
  • Analyze the games’ performance in both stores.
  • Managing games’ reviews and feedback on both stores.
  • Handling paid advertisement campaigns for games in both stores.
  • Suggesting future strategies for upcoming games based on sound research on both stores’ trends.
  • Collaborate with the marketing and creative teams to create compelling and visually appealing assets for app store listings.
  • Stay updated with industry trends, algorithm changes, and best practices in ASO.
  • Strategies in Marketing campaigns to get maximum ECPM and ROI
  • Benchmark and compare app performance metrics against competitors to identify areas for improvement and potential opportunities.
  • Research and propose new trending games

Qualifications and Experience

  • Bachelor’s degree in Computer Science, or related field preferred
  • Relevant certifications
  • 2-4 years of experience in ASO
  • Experience in iOS, Android publishing, and marketing
  • Experience in localization of games and apps.
  • Proficiency in app analytics tools, such as App Annie, Sensor Tower, or similar platforms.
  • Prior experience in the game development industry is beneficial

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