Walking into GDC can feel like stepping into a sea of booths, banners, and blinking screens. The sheer volume of content is overwhelming, which means it’s not enough to simply show up, it’s vital to stand out.
Every year, thousands of game developers, investors, publishers, and media outlets gather at the Game Developers Conference (GDC) to discover what’s next in gaming. Among the crowd of seasoned studios from Europe, North America, and Asia, a few Pakistani developers stand confidently in the conference room, pitching their games to anyone who will listen.
Given the significantly lower success rate, it raises a question: what are Pakistani game studios falling behind on international platforms?
Pakistan is still finding its footing on the global game dev stage, but that doesn’t mean we can’t make a lasting impression. Here are three key lessons for making the most of your time at GDC or any global gaming event.
Many Pakistani developers rely on APKs installed on their phones, offering demos with little context or flair. However, the reality is, this approach rarely gets remembered.
If you want people to stop, play, and remember your game, you need to go beyond the basics:
- Design an eye-catching booth with clear branding
- Build an interactive or visual display that invites curiosity
- Prepare a polished demo that runs reliably and showcases your best features
At events like GDC, presentation is half the pitch. Make it count.