Case Study
How Ropstam Game Studio Turned a Tower Defense Game into a Revenue Powerhouse. From zero monetization to player-friendly in-app purchases, rewarded ads, and a balanced game economy, see how we boosted engagement, retention, and revenue for this fast-paced mobile hit.
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A creative game studio dedicated to building entertaining and accessible mobile games, seeking expert support in game development and monetization design
Their latest project, Clash of Chicken, a fast-paced tower defense mobile game, launched without a monetization strategy. Our task was to create and integrate a complete monetization framework.
Ropstam Game Studio partnered with them to create a monetization system from the ground up.
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RGS was able to design a player-friendly monetization system that blended visual effects, sound design, character animations, and immersive environments. We introduced in-app purchases, rewarded ad opportunities, and game economy design, while supporting long-term player retention and revenue growth.
The monetization framework developed by RGS established a direct and sustainable revenue stream for the game. Rewarded ads drove higher engagement, while improvements to UI, VFX, and SFX boosted player progression. A balanced game economy design encouraged repeat play, improved retention, and supported consistent revenue growth.
